Services
Benefits to you:
- Higher search ranking for keywords relevant to your business
- Increased website traffic
- Improved lead generation
- Increased online presence both in search engine results and in relevant online directories and other resources
- Greater ability to track website performance
- Responsiveness to your needs and concerns
Services offered:
I begin each project with a research / analysis phase that allows me to better understand your business and your market. Based on this information, I create a strategy and work plan for achieving the results your desire. Implementation could involve any of the following tasks:
- SEO
- Link Generation
- Pay-Per-Click Management (or other online advertising management)
- Copywriting
- Online PR (press release creation/distribution, blogging, social networking)
- Affiliate Marketing
- Other Tasks as Needed
Other misc. tasks might include:
- Training
- Documentation
- Consulting
Here are some further explanations of the tasks above:
Research / Analysis:
- Manual Site Review
- Keyword Research & Mapping
- Link Analysis
- Navigation & Usability Testing
- Browser Compatibility Testing
- Content Analysis
- Competitive Market Analysis
- Recommendations & Work Plan
Search Engine Optimization:
- Insert keywords into existing website copy
- Insert keywords into existing link text and alt text
- Create optimized page titles and meta tags using assigned keywords
Link Generation:
- Research websites to identify "good link partners" for client site
- Correspond with website owner for link exchange
- Submit website for listing in directories
- Create and submit press releases online
Online PR:
- Create press releases for online distribution
- Contact relevant bloggers and introduce the site (negotiating link exchanges and possible blog mentions)
- Use social networking sites to promote website
Copywriting:
- Create mew copy for web pages
- Edit existing text to include important marketing elements
- Create ad text for pay-per-click ads in Google Adwords, Microsoft Adcenter and Yahoo Search Marketing
Training / Documentation:
- Create training materials for staff
- Create handouts / training manuals
- Create documentation for specific processes such as link generation, website management, etc