L is for Logos by Leona St. Louis #AtoZChallenge

 Logo design can be a soul-sucking process. Often the cost is high, and there is a necessary back and forth between the client and the designer, which can lead to frustration on both ends. When I was running a marketing company over a decade ago, I remember having a serious falling-out over a logo. Of course, my partner and I were about as stubborn as two human beings can get!
 
Luckily, the multimedia company I worked with on the logo for Melissa Leigh, LLC is the best! Leona St. Louis (wasn’t it lucky that today is L day!) is creative and patient and pays attention to detail. The finished logo arrived today via email. So, I’m going to show you the logo and do a little backstory on the company.
 
Let’s start with the backstory.
 
My mother often mentioned the idea of renting out the back room of her house in New Mexico as a bed and breakfast. Last fall, I stayed at a B&B in Georgia that had me daydreaming too. And like most amazing things in my life, I was struck by a crazy and wonderful idea. Why not start a bed and breakfast in Colorado? Mom and dad could move closer and we’d have a project that would bring us all together—one that my mother and I had both been daydreaming about.
 
There have been about a million decisions, lots of plans, and a few compromises between that fateful day when my parents agreed to my scheme and today. But the result is Melissa Leigh, LLC and our upcoming short-term rental project. We bought a gorgeous house in a neighboring town—a place where my parents will be comfortable and connected to the community. We’ve been working tirelessly on setting up the business end of things, but also on helping my parents make a big BIG move.
 
At the foundation of Melissa Leigh, LLC is family. I come from an extremely close-knit family and living apart from them has been an unfortunate, but sometimes necessary part of life. I’m thrilled that in a few short months, my mom and I will be able to get together for coffee and it won’t involve plane tickets and hours in the car. My dad and I will be able to do work together again (something that he says he enjoys—making me a little teary-eyed). And I’m thankful to be in a place in my life where I can dream big and live those dreams.
 
Here’s the new logo. Keep an eye out for more information and updates about Melissa Leigh’s, including the continuing saga as chronicled here for the #AtoZChallenge. 

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